When in Amsterdam...we have one team, Ajax Amsterdam. Many people love Ajax more than the national team. With World Cup fever sweeping the city and the country here is a reminder of which football team is the first love of many Amsterdammers.
Every year they launch the new team outfit for the following season. This year Adidas decided to have some fun with the players and the coaching staff of Ajax Amsterdam.
Watch the video and decide if you would like to wear a shirt with tulips on it. Would you be taken seriously?
When in Amsterdam.....there is only one team, Ajax. The most successful football team in the Netherlands, Ajax Amsterdam also has the largest supporter base in the country. Each year the new team outfit is eagerly awaited. The launch of the new shirt is a media moment.
This year Ad Agency Iris Amsterdam created a campaign for Ajax and Ajax's clothing partners Adidas. Adidas's new slogan is 'all in...Adidas'.
To launch the new Ajax shirt for the 2012/13 season fake walls and cameras were built into the changing rooms of the only official fan shop in Amsterdam's city center.
As the fans try on their new season shirt the wall is pulled away and they are surrounded by players from the team.
For many this may seem creepy and lawsuits might ensue but for Amsterdammers and Ajax supporters this goes to the heart of our sense of humor. Watch the youtube clip don't miss the guy who was so scared he ran into the door.
