Ajax and Adidas Prank Fans for Season Release

When in Amsterdam.....there is only one team, Ajax. The most successful football team in the Netherlands, Ajax Amsterdam also has the largest supporter base in the country. Each year the new team outfit is eagerly awaited. The launch of the new shirt is a media moment.

This year Ad Agency Iris Amsterdam created a campaign for Ajax and Ajax's clothing partners Adidas. Adidas's new slogan is 'all in...Adidas'.

To launch the new Ajax shirt for the 2012/13 season fake walls and cameras were built into the changing rooms of the only official fan shop in Amsterdam's city center.

As the fans try on their new season shirt the wall is pulled away and they are surrounded by players from the team.

For many this may seem creepy and lawsuits might ensue but for Amsterdammers and Ajax supporters this goes to the heart of our sense of humor. Watch the youtube clip don't miss the guy who was so scared he ran into the door.

When in Amsterdam.....support Ajax.

Ajax Amsterdam Dutch Football Champion 2011-2012

When in Amsterdam....support Ajax. Amsterdam's only premiere football/soccer team, Ajax, claimed its 31st national title. Two titles in two years has put smiles on the many Amsterdammers.

Ajax Amsterdam Supporters in full voice

Half way through the 2011-2012 football season it did not look promising for Ajax who languished in 7th place in the Dutch league. However, with 11 straight victories Amsterdam claim the title with one game still to play.

Ajax Amsterdam Shirt - Photo by Sonia Hermosin

Ajax Amsterdam is the most successful club in Dutch history winning 31 national titles. Eindhoven's PSV is second with 21 titles while Ajax's arch rival from Rotterdam, Feynoord has 14 titles.

Ajax is also world famous for its youth acadamy. Many famous players have come through the ranks of Ajax they include Johan Cruijff, Edwin van der Sar, Dennis Bergkamp, Wesley Sneijder, Rafael van der Vaart and Nigel de Jong. Exciting new young talent is always in the making keep an eye out in the future for Davy Klaassen and Derk Boerrichter as they are sure to impress football fans.

When in Amsterdam you can learn more about the Ajax at the Ajax Experience. Situated in the city center at Rembrandtplein (Rembrandt Square) the Ajax Experience is for the football enthusiast.  Another option is to venture out to the stadium and take a tour. The Amsterdam Museum also has a great exhibition about the history of the football club in the city.

When in Amsterdam...enjoy!